Oftentimes, a prospect has never heard of a company when a sales rep first makes contact. This cold-calling strategy can be frustrating and ineffective, but content marketing offers an alternative.
Connected sales and marketing offer a huge opportunity for more effective lead generation and follow-up. By putting out educational content, you can build trust and add value with leads before your sellers initiate contact.
At Cartridge World of Prescott & Tekamba Computers, we can help you find the best tools to integrate marketing and sales and boost the value of your leads. Contact us to learn more.